Naming & Tracking
Compliance at 100%
JOIN THE LIST OF COMPANIES BELOW THAT NOW HAVE CLEAN BI DATA THANKS TO TAXO_
An Industry-wide Challenge
Media budget is wasted
due to poor data quality
Media data is inaccurate or lost
due to human errors
Taxo nips human errors in the bud
The patent-pending preventive technology of Taxo revolutionizes digital campaign taxonomy enforcement, by empowering media teams to do the right thing from the very start.
One Source of Truth
Taxo allows data teams to standardize complex global taxonomies. By reflecting updates and changes in real-time, Taxo serves as a connected source of truth.
Preventive Check
Taxo verifies taxonomy configurations during campaign setup, and can intervene campaign launch if any mistake or noncompliance is detected.
Native Build
Using Taxo as a productivity tool, media teams can build out taxonomies directly on 20+ media buying platforms, without passing through any 3rd party naming tool or Excel file.
Accountability
Taxo pinpoints campaign managers accountable for each taxonomy noncompliance, for efficient communication and immediate correction.
Governance & Control
Taxo allows you to grasp the full picture of taxonomy compliances worldwide, and is the ultimate top > down solution for media data governance.
And more...
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Omnichannel
- Taxo is integrated with 20+ media buying platforms, to ensure omnichannel consistency
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Flexibility
- Taxo is designed to handle industry’s most complex taxonomies.
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Real-time
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Real-time notifications are triggered in case of noncompliance at the moment of campaign creation.
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Plug & Play
- Taxo requires 0 learning curve & 0 process change from media teams.
Ready to dive in? Request a demo today.
The complexity of piloting global brands and their media buying requires new tools. Grasp and its very dynamic team are on the top of this evolution.
Grasp’s unique media data solution allows us to enforce and govern our global digital media taxonomies. By tapping into every media data opportunity, we are able to make fully informed decisions in our digital marketing efforts.