TRUSTED BY THE WORLD’S MOST DATA-SAVVY DIGITAL ADVERTISERS
The unique preventive technology of Taxo_ by Grasp revolutionizes the full process of digital campaign taxonomy enforcement, from naming convention standardization to final execution enforcement natively on publishers.
Taxo is a preventive taxonomy enforcement solution that intervenes campaign launch on publishers if any taxonomy noncompliance
is detected.
Sitting on top of almost 40 media buying platforms, Taxo checks taxonomy compliance natively on publishers during campaign setup.
No matter if the media team is responsible for creating the full taxonomy, or if it’s a hybrid model where the media team completes a part of the taxonomy, Taxo is compatible with both use cases to ensure naming & tracking
enforcement and compliance.
Taxo handles some of the world’s most complex naming conventions and tracking, by supporting advanced conditional rulesets, cross-field dependencies, multi-selection, flexible decision trees, etc.
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Designed for world’s largest advertisers with the most complex organization structures, Taxo requires minimal changement management for the most
seamless global rollout.
Taxo tracks and reports on the source of every compliance and noncompliance.
Real-time notifications are triggered in case of noncompliance at the moment of campaign creation.
Learn moreTaxo provides global full picture of taxonomy compliance, with granular filter options.
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Taxo also provides an AI-powered add-on, Taxofix, which identifies and corrects anomalies on existing naming conventions.
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"Grasp is a marketing and advertising partner that we are very passionate about. Working with Grasp enables L’Oréal to enforce taxonomies and naming conventions. This has been a really big game changer."
