Naming & Tracking
Compliance at 100%

Standardization ∘ Prevention ∘ Global Monitoring

JOIN THE LIST OF COMPANIES BELOW THAT NOW HAVE CLEAN BI DATA THANKS TO TAXO_

An Industry-wide Challenge

$0.21 of every $1

Media budget is wasted
due to poor data quality

80%

Media data is inaccurate or lost
due to human errors

Taxo nips human errors in the bud

The patent-pending preventive technology of Taxo revolutionizes digital campaign taxonomy enforcement, by empowering media teams to do the right thing from the very start.

One Source of Truth

Taxo allows data teams to standardize complex global taxonomies. By reflecting updates and changes in real-time, Taxo serves as a connected source of truth.

Preventive Check

Taxo verifies taxonomy configurations during campaign setup, and can intervene campaign launch if any mistake or noncompliance is detected.

Native Build

Using Taxo as a productivity tool, media teams can build out taxonomies directly on 20+ media buying platforms, without passing through any 3rd party naming tool or Excel file.

Accountability

Taxo pinpoints campaign managers accountable for each taxonomy noncompliance, for efficient communication and immediate correction.

Monitor & Control

Taxo allows you to grasp the full picture of taxonomy compliances worldwide, and is the ultimate top > down solution for media data governance.

And more...

Omnichannel

Taxo is integrated with 20+ media buying platforms, to ensure omnichannel consistency

Flexibility

Taxo is designed to handle industry’s most complex taxonomies.

Real-time

Real-time notifications are triggered in case of noncompliance at the moment of campaign creation.

Plug & Play

Taxo requires 0 learning curve & 0 process change from media teams.

Ready to dive in? Request a demo today.

Tuple

The complexity of piloting global brands and their media buying requires new tools. Grasp and its very dynamic team are on the top of this evolution.

Jochen Zaumseil
Former Executive VP Asia Pacific, L'Oréal
havas logo

This is a fantastic solution to ensure the compliance of our digital campaigns before they go live. The user-friendly extension combined with the alert system saves our team a lot of time.

Alice Martinier
VP Director Trading Operations, Havas USA